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Empowering CMOs in 2025: A Proven Framework to Deliver on Key Priorities

  • Writer: judyhaynes
    judyhaynes
  • Jan 1
  • 2 min read

Updated: Jan 6


In an increasingly disruptive world CMOs are under pressure more than ever to deliver more with what they have, integrate with teams and data across the business, maximise ROI, and implement long term business strategy.


A CMO with conflicting priorities

 


What are CMOs focusing on in the next 1-3 years?

 

 "Many CMOs aren't fulfilling their growth potential"   Quote from Gartner's 'Leadership Vision for 2025' Report

We’ve analysed multiple reports from across the industry* and surveyed CMOs from our own network to formulate the top priorities for 2025.


The top CMO priorities for 2025

  • Translating long term strategy into operational delivery


  • Prioritising customer journey investments


  • Leading innovation through alignment


  • Fulfilling growth potential

(*Gartner, Marketingweek, CMO Council & others)



Introducing Agency Squad’s new “Four P”s model for CMOs

 


The Agency Squads Four Ps Framewoork for CMOs: Pace, Performance, Partnerships, Potential




PACE

  • Accelerate growth and delivery by translating business strategy into the right goals for your team.

  • Create cross-functional shared-KPI collaborative partnerships with other business stakeholders.

  • Maintain focus by triaging business requests and priorities in a structured way.

  • Put the right technology, automation and processes in place.

 

PERFORMANCE

 

  • Shaping the right team and skills to deliver on your ambitions.

  • Clear processes to manage priorities against KPIs.

  • Analysing the gaps and where you need external support.

  • Empower and motivate through clear direction.

 

POTENTIAL

 

  • Agency-style agile delivery and operations management.

  • Alignment between teams and partners on requirements, scope and support.

  • Collaborative working to unblocks barriers to progress.

  • Positive culture of confidence, challenge, and improvement.


PARTNERSHIPS

 

  • Choosing the right agency partners for ongoing success.

  • Driving proactivity and innovation through collective roadmap and KPI alignment.

  • Creating partnerships of respect, trust and continuous improvement.

  • Monitoring agency performance from spend and results.


Introducing the Agency Squad

 

Formed by digital agency industry veterans with 25 years of experience working at C-Suite across hundreds of clients, we’re uniquely positioned to see how high performing marketing organisations have transformed digital operations to achieve success.

 

And we’re here to help you do the same.


If you have ambitious plans for 2025 and need some support to get there, then get in touch

 

Speak to the Agency Squad to see if we’re the right fit to help shape your digital operations into a strategy delivery machine in 2025.




 
 
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